“Good design is a lot like clear thinking made visual.” Edward Tufte
Have you ever had a conversation with someone, where they just kept talking and talking but never really got to the point of what they were trying to say? Marketing can be like that, or I should say, bad marketing can be like that. A lot of content, a lot of information, but the consumer still isn’t clear on what the point is. Clear thinking isn’t the foundation of babble marketing.