“The best marketing doesn’t feel like marketing.” Tom Fishburne
Marketing, during an age of information overload, has to be centered on something other than information. The companies and brands that are thriving, focus their marketing on creating an experience for their audience.
The experience they deliver to their audience is specifically designed to reveal and highlight what their company and brand stands for, who they are. Gone are the days of simply saying who you are, what you do, or what your company stands for. People want to be shown, they want to experience who you are.
They want to SEE who you are, EXPERIENCE what your company stands for and FEEL a connection with your brand.
This is the type of marketing we do at R3 Films, we help our clients transition from information focused marketing to experience focused marketing. Our focus at R3 Films is creating 60 second films where your audience is able to feel and experience what your company is about, without you having to tell them.
When you show your audience what you value, and allow them to experience what you do, without you having to tell them, that is powerful marketing.
All of our marketing has a purpose, even these short films we send out featuring our family. They show that we value family, we love exploring, being outdoors and traveling, and our viewers get to experience our cinematic filming style.
If you tell someone something, they usually forget, but if they experience and understand it, they will remember.
Everything piece of marketing we put out needs to be inline with the core of who we are. And that is what we recommend that you take the time to think about. If you haven’t already. What are the three key elements of your brand/company? And once you have those core elements, make sure they are a part of every marketing piece you put out.
If you need help transitioning from information focused marketing to experience marketing please contact us, we would love to help!
All the best!
Mike & Sofia